In the US, they are partnered with Casino Cage, and Hard Rock Hotel & Casino in Atlantic City. The group originated from Sweden and is currently based in Malta. While this company may not be as well known to US players, Kindred Group is one of the market leaders in Europe as well as many other regions in the world. Unibet is owned by parent company Kindred Group, one of the largest players in online gaming.
Unibet has already set up a site for NJ, with PA and more states soon to follow. While American players have often had to make do with subpar sites based in the Caribbean, they can now take full advantage of European excellence in online betting. Luckily, this has changed for the better since the introduction of the Unibet US site. Betting options for American players have often been limited when compared to Europe.